EVE.

This project was part of a Branding Strategies course where I was tasked to develop a brand that focused on a targeted subcultural group of consumers and attempted to combat a cultural orthodoxy with a social disruption: the cultural orthodoxy being purity culture and the social disruption being sexual liberation. These are the final campaign photos intended to cater to the subcultural group of unmarried women that engage in hookup culture and casual dating. The featured dress is a previous personal project using an original pattern.